The challenges presented by the new digital era and artificial intelligence for the "traditional" media, the difficulties of combatting misinformation and the spread of fake news, and the moves that news agencies must make, as a source of news for all media channels, in order to adapt, correctly and fairly, to this new order, were discussed, during the 3rd day of the  Delphi Economic Forum X, by the President of Athens-Macedonian News Agency (ANA-MPA) Aimilios Perdikaris and Alexandru Giboi, Secretary General of the European Alliance of News Agencies (EANA). 
Perdikaris asked Giboi to explain the differences between news agencies and other media outlets and to comment on the immediate potential risks of altering their dynamic position on the new map of information. He also asked how the European Alliance of News Agencies (EANA) is adapting to the age of artificial intelligence so far and what steps it is taking regarding copyright law and the protection of journalists' intellectual work against AI provider companies. 
Giboi explained that the main difference between news agencies and traditional media is that news agencies are less visible, but fundamental, providing news for the majority of other media, with quality and impartiality. 
He referred to the issue of misinformation, which he said has deep roots in society, since the connection between media, news and the public has become stronger, but not for the better. According to him, the two main reasons for the widespread dissemination of misinformation are the lack of education among operators and "users" of the media, as well as the public's disappointment with politics and the media.
However, he stressed that the role of the media is vital for democracies and societies governed by the rule of law, provided that their freedom and independence are ensured and they are adequately funded, without constraints.
Regarding artificial intelligence, Giboi stated that we should not fear it, but use it as a technological tool that needs human oversight.
He clarified, however, that artificial intelligence companies should realise that the content they collect and offer costs money and is the product of intellectual work, so they cannot acquire it without paying the price, because otherwise this process is called "theft."
He finally mentioned that EANA is discussing the future of the relationship between artificial intelligence companies and media companies, as, as he said, we need to understand each other better.
“ Strength is in numbers and EANA, with 32 members from 32 European countries, has a combined audience estimate of around 750 million people,” concluded Alexandru Giboi.